BE MASS IS
A global communications company that specializes in sustainability and ESG strategies content creation and distribution PR and media relations.Our mission is to empower our clients to make a meaningful impact, build strong relationships with stakeholders, and contribute to a more sustainable future.
BE MASS IS
A global communications company that specializes in sustainability and ESG strategies content creation and distribution PR and media relations.Our mission is to empower our clients to make a meaningful impact, build strong relationships with stakeholders, and contribute to a more sustainable future.
THE FIVE PILLARS
Our client-centric approach revolves around five pivotal pillars, each designed to elevate your brand´s impact and guide your strategic communications.
OUR 5 I’sFRAMEWORK
Maximize Your Positive Footprint
You aim to make a positive difference. Through targeted storytelling and data-driven strategies, we enhance these efforts, positioning your brand as a distinguished leader in instigating meaningful change.
The Multiplier Effect
Through expert media relations and strategic communications, we extend the visibility of your initiatives. Engaging key stakeholders and optimizing media coverage, we transform your sustainability efforts into compelling narratives that shape opinions and drive change, making your message resonate more powerfully across a wider audience.
From Aspiration to Authenticity
Whether you’re beginning your sustainability journey or are an established player, integrity remains at the core. We help align your brand’s values with its public commitments, establishing a trustworthy and transparent narrative that builds stakeholder trust.
Charting a Future of Possibilities
The ever-changing world of sustainability and ESG demands consistent innovation. We collaborate to develop and communicate visionary strategies that empower your brand to be a trailblazer in setting new industry standards.
Driving Sustainable Transformation
Great storytelling can transform short attention into long-term action. We craft compelling narratives around your sustainability initiatives that go beyond mere awareness, sparking enduring change across various communities and industries.
Our client-centric approach revolves around five pivotal pillars, each designed to elevate your brand´s impact and guide your strategic communications.
OUR 5 I’s FRAMEWORK
From Aspiration to Authenticity
Whether you’re beginning your sustainability journey or are an established player, integrity remains at the core. We help align your brand’s values with its public commitments, establishing a trustworthy and transparent narrative that builds stakeholder trust.
Maximize Your Positive Footprint
You aim to make a positive difference. Through targeted storytelling and data-driven strategies, we enhance these efforts, positioning your brand as a distinguished leader in instigating meaningful change.
Charting a Future of Possibilities
The ever-changing world of sustainability and ESG demands consistent innovation. We collaborate to develop and communicate visionary strategies that empower your brand to be a trailblazer in setting new industry standards.
The Multiplier Effect
Through expert media relations and strategic communications, we extend the visibility of your initiatives. Engaging key stakeholders and optimizing media coverage, we transform your sustainability efforts into compelling narratives that shape opinions and drive change, making your message resonate more powerfully across a wider audience.
Driving Sustainable Transformation
Great storytelling can transform short attention into long-term action. We craft compelling narratives around your sustainability initiatives that go beyond mere awareness, sparking enduring change across various communities and industries.
Collaborative Synergy for Flexible Solutions
Whether you have a full-fledged in-house marketing team or are just starting to build your communications from the ground up, we create a collaborative synergy to meet your unique needs. Specializing in sustainability and ESG communications, we seamlessly align our expertise with your objectives to magnify the reach and resonance of your strategies.
SERVICES
STRATEGIC COMMUNICATIONS
We develop planned and purposeful messaging to achieve specific goals and objectives.
MEDIA
RELATIONS
We combine a full suite of services to convey a consistent and impactful effect.
SUSTAINABILITY
& ESG
We provide strategic communication solutions that empower organizations to embrace sustainability.
SUSTAINABILITY
SERVICES
In partnership with Evolution Markets, we provide a wide range of solutions aimed at helping organizations.
WE
We empower brands and organizations through a holistic and collaborative approach to strategic communications, encompassing a wide spectrum of vital elements.
Leveraging the power of creative content, expert media relations, and PR proficiency, from global public affairs to meticulously managing brand reputation and impact, we ensure sustainability and ESG become the core of your identity.
WE
We empower brands and organizations through a holistic and collaborative approach to strategic communications, encompassing a wide spectrum of vital elements.
Leveraging the power of creative content, expert media relations, and PR proficiency, from global public affairs to meticulously managing brand reputation and impact, we ensure sustainability and ESG become the core of your identity.
Diego Bustos
FOUNDER, CEO
Carolina Escobar
CHIEF SUSTAINABILITY OFFICER
Sarah Crossman
CHIEF SOCIAL IMPACT OFFICER
Riz Khan
REGIONAL DIRECTOR FOR MENA
Nicolas Mattiangeli
CREATIVE DIRECTOR
Federico Faturos
SENIOR EDITOR, WRITER, TRANSLATOR
Renata Camarotti
SENIOR TRANSLATOR, PRODUCER
Diana Mello
DIRECTOR OF DISTRIBUTION & MEDIA RELATIONS
Our journey has led us to develop specialized strategies, content creation, media relations, and PR services tailored to promote their sustainability initiatives effectively.
Founded in 2007 as a spin-off from Turner Sports Interactive -today Warner Media Discovery- to launch Nascar en Español both on web and social media for the Hispanic US and Latin America, BE Mass has evolved over the years to become the official content provider to global organizations such as FIA Formula E and Extreme E, among others.
This intrinsic relationship with purpose-driven entities was our inspiration to focus on sustainability and ESG communications. We recognized the impact that these forward-thinking organizations were making on a global scale, and it motivated us to align our expertise with their vision for a more sustainable future.
At BE Mass, we take pride in partnering with organizations that share ur commitment to social and environmental responsibility.
Sustainability
A commitment to promoting sustainability in all aspects of business, from internal operations to client engagements. This includes reducing the agency’s environmental footprint and helping clients adopt sustainable practices.
Inclusion
A commitment to diversity and inclusivity within the agency’s team and in client engagements. Ensuring that diverse voices are heard and represented in sustainability efforts.
Collaboration
A high commitment to work hand-in-hand collaboratively with clients, partners, and stakeholders to address complex sustainability challenges. Collaboration enhances our ability to keep learning and find even more creative solutions.
Excellence
A pursuit of excellence in all services offered. This includes staying updated on industry trends, conducting research, and providing high-quality, evidence-based communication strategies.
Responsibility
An acknowledgment of the agency’s responsibility to the environment, society, and future generations. This includes minimizing environmental impacts and contributing positively to local communities.
Education
A commitment to educating clients, stakeholders, and the public about sustainability and ESG (Environmental, Social, and Governance) principles. This may involve providing training, webinars, or thought leadership content.
Community Engagement
Active engagement with and support for local and global communities. This could involve volunteerism, philanthropic initiatives, or pro bono work aligned with the agency’s mission.
Ethical Advocacy
Advocating for ethical business practices and sustainable development, promoting ESG principles and responsible governance.
Resilience
Recognizing the importance of building resilient strategies and communications that can withstand challenges and uncertainties in an ever-changing world.
ABB FIA Formula E
USD4M + EACH RACE
Estimated Media Exposure Value generated by our content for each Formula E event
ABB FIA Formula E
-
- Content production, distribution, media relations and public relations in Latin America, Brazil, US Hispanics, Spain and Portugal and support to official broadcasters.
34
EPrix covered
20+
Countries reached
2151
Total original video content pieces produced and distributed.
887
Total original text content pieces produced and distributed.
7000+
Total organic links generated in earned media including news, webs and blogs.
6B +
Estimated amount of potential viewership in all races covered on News, Blogs, Twitter, Instagram, Facebook and Youtube.
"We know Diego and his team at BE Mass Media very well; they first came on the scene for Formula E and have helped that series grow, and I’m excited to see them do the same for Extreme E. I’m sure they will bring their super supportive and fresh approach to series and its teams and partner’s, adapting content for Latin America, Spain and Portugal - key markets for us with a host of Spanish teams and drivers, plus Founding Supplier CBMM"
– Ali Russell
Managing Director, Founder, & Chief Marketing Officer, Extreme E & Formula E
Whether you have a full-fledged in-house marketing team or are just starting to build your communications
from the ground up, we create a collaborative synergy to meet your unique needs. Specializing in
sustainability and ESG communications, we seamlessly align our expertise with your objectives to magnify
the reach and resonance of your strategies.
Whether you have a full-fledged in-house marketing team or are just starting to build your communications
from the ground up, we create a collaborative synergy to meet your unique needs. Specializing in
sustainability and ESG communications, we seamlessly align our expertise with your objectives to magnify
the reach and resonance of your strategies.